While drama exists, there is a massive trend of self-deprecating humor and absurdity. Influencers often act out exaggerated scenarios about dating, office culture, or family dynamics that are highly relatable to the Gen Z and Millennial experience.
These videos are designed for "nonton bareng" (watching together). It is common for Indonesian families or dorm mates to huddle around a single phone late at night to watch a popular horror video, turning a solitary activity into a social bonding ritual. The comment sections explode with "Gemes" (cute/annoying) reactions to the host’s fear, further driving the algorithmic reach. While drama exists, there is a massive trend