In the rapidly evolving landscape of digital media, content creators focusing on Asian popular culture have become crucial intermediaries between local industries (K-pop, J-drama, C-entertainment) and global audiences. This paper examines the structural and thematic elements of Asian Diary —a hypothetical yet representative model of fan-centric content—and the broader "Niki Entertainment" content genre. By analyzing narrative framing, parasocial relationships, and media consumption patterns, this study argues that such platforms do not merely report on Asian entertainment but actively co-create fandom as a transnational, affective experience. The paper concludes that these digital diaries function as "soft-power amplifiers," reshaping how Western and non-Asian audiences engage with East Asian popular media.
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