The last five years have witnessed a "New Wave" or a renaissance in Malayalam cinema, largely fueled by OTT (Over-The-Top) platforms. This has had a profound feedback loop with the culture. As Keralites have become the highest per-capita consumers of streaming content in India, the cultural palate has expanded.
As long as the rain falls on the thatched roofs of Alappuzha and the chenda drums echo in the temples of Thrissur, Malayalam cinema will have a story to tell. It is, forever, the mirror and the mould of God’s Own Country. wwwmallumvguru arm malayalam 2024 hq hdr