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: Traditional giants like Geo News (widely watched news) and PTV News (highest reach) continue to lead, while Green Entertainment is gaining ground by introducing bold, non-traditional drama genres. Digital Platforms :

Historically, media PK was simple. It was NBC vs. CBS on a Thursday night. It was Marvel vs. DC at the summer box office. It was Spotify vs. Apple Music for playlist supremacy. The battleground was limited, and the rules were clear.

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