But before you click on a random link for a PDF, let’s explore why this book has become mandatory reading for designers, entrepreneurs, and problem-solvers, and how you can actually use its principles to rewire your brain.
Rod Judkins The Art of Creative Thinking is a guide to deconstructing conventional thought patterns and adopting the mindset of history's most innovative figures. Judkins, a lecturer at Central Saint Martins, argues that creativity is not a rare gift but a developed habit of "thinking about thinking." rod judkins the art of creative thinkingpdf
Creativity is often defined as the ability to connect two previously unrelated things. Judkins encourages "cross-pollination"—taking a concept from one field and applying it to another. But before you click on a random link