Who decides what becomes popular? Ten years ago, it was network executives and radio DJs. Today, it is the algorithm.
This is a radical departure from the detached glamour of old Hollywood. Modern popular media is intimate, immediate, and interactive. girlgirlxxx+25+02+11+stella+luxx+and+taylor+wil+better
We are trading novelty for nostalgia. And while it is deeply comforting, there is a risk that the industry stops taking risks. Why fund a weird indie horror film when you can produce a Dancing with the Stars spin-off that costs 10% of the budget and gets 500% more watch time? Who decides what becomes popular
Here is the truth: There has never been a worse time to be a passive consumer. There is simply too much. But there has never been a better time to be a curator . This is a radical departure from the detached
The debate rages: Is better as a feast or a ration? Binge-watching offers immersion; weekly episodes offer anticipation.