The result has been staggering spending on original . In 2023 alone, streaming services spent over $100 billion on new shows and movies. However, this model is proving unsustainable. The era of "Peak TV"—where hundreds of scripted series launched annually—is receding. We are now entering the "Great Rationalization," where services are deleting their own original shows for tax write-offs and bundling with rivals to reduce churn.