67 Videos ⇒ <DIRECT>

: The trend grew so large that brands like Pizza Hut leaned into it with 67-cent wing deals , and teachers began using the term to connect with (or "cringe out") their students. Mechanism of Virality Understanding the 67 Man Phenomenon in EdTech

The "67" craze stems from a combination of musical and sports culture: The phrase was popularized by the song "Doot Doot" by the Philadelphia rapper LaMelo Ball Edits: Fans created edits of NBA player LaMelo Ball where commentators noted his height as 67 videos