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Multimedia Content: From regional music videos to independent short films that celebrate South Asian heritage. WWW.X.DESI.MOVE.COM

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Concept: In India, the calendar dictates the lifestyle. There is rarely a month without a celebration. Details: but in practice

Modern Indian lifestyle content is moving away from "ethnic wear only for festivals." The fusion trend—kolhapuri chappals with ripped jeans, a handloom jacket over a t-shirt, or a saree draped with a belt—dominates fashion blogging. The keyword here is "Indo-Western." Creators show how to transition a silk dupatta from a day at the office to a night at a lounge.