Indonesia is one of the world’s most active YouTube markets. Creators have become household names, often rivaling traditional celebrities in influence and income.
To understand Indonesia today, you have to look past traditional film and TV and dive into the ecosystem of , where the lines between hyperlocal soap operas, YouTube reality stars, and live-streamed gaming are completely blurred.
: Owned by Raffi Ahmad and Nagita Slavina, this remains a top channel by providing "intimate" behind-the-scenes glimpses into their lives.