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While studios no longer own most physical theaters, they have re-established vertical control through streaming services. Disney+ exclusively houses MCU series (e.g., WandaVision , Loki ) that are narratively essential to understanding theatrical films like Doctor Strange in the Multiverse of Madness . This compels subscription continuity. Similarly, Warner Bros. used HBO Max (now Max) as a simultaneous release window during the 2021 pandemic period, a practice now formalized for mid-tier films. As Disney’s 2022 Annual Report states, “Our DTC services allow us to maintain a direct, data-rich relationship with the consumer” (The Walt Disney Company, 2022, p. 14).

The Powerhouses of Play: Exploring Popular Entertainment Studios and Productions -BangBros- Lily Starfire - Shower and Creampie ...

The entertainment landscape is currently dominated by a handful of "Major" studios that control the vast majority of global box office revenue and streaming content. According to While studios no longer own most physical theaters,

Netflix changed the game by becoming a studio that answers only to the click, not the box office weekend. With over 260 million subscribers globally, Netflix produces more original content in a year than MGM did in its entire golden age. Similarly, Warner Bros

: Known as the "gold standard," Disney owns powerful brands like Marvel Studios , Lucasfilm (Star Wars), and Pixar Animation Studios .