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The book (often attributed to business strategists influenced by Ichak Adizes or Jim Collins, though localized for the Brazilian/Portuguese market) argues that most companies fail because they try to grow before mastering survival, or they seek to perpetuate without a solid growth engine.
What I can offer instead:
: O e-book oficial em português pode ser adquirido por meio do site da Novonor ou diretamente em lojas de livros digitais. livro sobreviver crescer e perpetuar em pdf 14 verified