We are seeing the rise of VFX-heavy films like Brahmāstra , which attempted to create a superhero mythology rooted in Hindu scriptures. While the results have been mixed, the ambition is clear. Bollywood wants to compete with Marvel and DC on their own turf.

A popular mainstream family drama starring Mammootty.

However, fans argue that this "masala" logic is a feature, not a bug. Bollywood operates on the "Mard ko dard nahi hota" (A man feels no pain) principle. It is a fantasy. The audience willingly suspends disbelief because they enter the theater not to see reality, but to see a better reality. When real life is filled with poverty, traffic jams, and bureaucratic red tape, a film where the hero solves everything with a punch and a dance is therapeutic.

: It is the Hindi-language film industry based in Mumbai, serving as the largest segment of Indian cinema.