Indonesia is one of the world's largest markets for K-Pop. This has led to a "Hallyu" effect, influencing local "I-Pop" groups and fashion trends. Digital Culture and the Creator Economy
The "Celebrity Endorsement" culture here is next level. If a local influencer drinks a particular kopi (coffee) sachet, millions will switch brands overnight. The line between public figure and product pusher has been completely erased. Indonesia is one of the world's largest markets for K-Pop