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Non-English hits like Squid Game or Money Heist prove that local stories have global appeal.

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For years, studios operated on quantity. We needed 22 episodes of a show, even if only 4 of them moved the plot forward. The result was "filler"—predictable subplots, flashbacks we didn't need, and dialogue that sounded like an AI reading a phone book. Non-English hits like Squid Game or Money Heist