One of Evamy’s most provocative arguments lies in his curation. He champions the . In a market flooded with abstract swooshes and geometric animals (the ubiquitous "Pringles man meets Nike Swoosh" hybrids), Evamy suggests that a masterfully kerned wordmark is often more memorable than a generic icon.
In the sprawling ecosystem of graphic design literature, few books achieve the status of "essential reference." Most fall into two camps: the glossy coffee-table collection of pretty pictures with little context, or the dense academic tomb that is unreadable to practitioners. But in 2012, author and design journalist published a work that found the elusive sweet spot. That book is simply titled Logotype . Logotype Michael Evamy
Michael Evamy’s seminal work, Logotype , does precisely that. It is not merely a catalog of cool fonts; it is an autopsy of visual language. One of Evamy’s most provocative arguments lies in
Michael Evamy’s is widely considered a definitive "bible" for designers, providing an encyclopedic reference of text-based brand identities. While his earlier work, , focused on symbols, In the sprawling ecosystem of graphic design literature,