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Algorithms expose us to niche genres we would have never searched for manually. A love for Japanese City Pop might lead you to an obscure anime from 1988. The long tail of content has become commercially viable.

How do we discover what to watch next? The answer is no longer "TV Guide" or "a friend at the office." It is the algorithm. Spotify’s Discover Weekly, Netflix’s "Top 10," and TikTok’s FYP (For You Page) are the new tastemakers. cinderellaxxxanaxelbraunparody2014720px best