If you are looking to update because of app crashes or "java.lang.Error" messages, you may be able to resolve these without a full firmware change by performing a : Firmware Change/Update on BLACKBERRY 9780 Bold
If you don't have access to a computer or prefer a more straightforward approach, you can update your BlackBerry 9780 Bold's firmware using an Over-the-Air (OTA) update: Firmware Change Update on BLACKBERRY 9780 Bold