The current landscape is dominated by five legacy companies, often referred to as the "Big Five" majors. These entities originated during Hollywood’s Golden Age and have since evolved into massive media conglomerates: The Walt Disney Company
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Every major studio has launched its own streaming service (Disney+, Peacock, Paramount+, Max). This has led to "content fragmentation," where studios hoard their own content for their platforms rather than licensing it to others. While this increases competition, it has also led to a content saturation, where viewers are overwhelmed by choice. "Brazzers Exxtra" Strictly Her Stepsister (TV Episode 2024)