The genre isn't new. VH1’s Behind the Music (1997) pioneered the rise-and-fall narrative. But those documentaries were often sanitized, authorized, and followed a predictable arc: star gets famous, star abuses substances, star makes a comeback. The ending was usually hopeful, and the studio’s reputation remained intact.

: Filmed entertainment is being viewed as an attractive asset class, where success is tied to a "microscopic understanding" of the marketplace and a grounded business plan. Transmedia Storytelling

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