: The lead performance is impressively internal. With very little dialogue, the protagonist conveys a descent into obsession solely through their physical reaction to the screen. It is a masterclass in reactive acting.

This velocity creates a feedback loop. Popular media is no longer a product delivered to an audience; it is a collaboration with the audience. A fan edit of a trailer can become more viral than the official release. An obscure background character can become a franchise lead if TikTok decides so (see: Pedro Pascal in The Mandalorian ).