In the years leading up to December 2023, the prevailing advice for creators was "post, post, post." The algorithm was king, and quantity often trumped quality. However, data released around the Winter of '23 told a different story. Audiences were becoming fatigued with low-effort content.

While the career is lucrative, it remains one of the most demanding in the modern economy. The "Winter Blues" of December 2023 saw a spike in creators announcing hiatuses due to burnout.

Daily work might include 2 hours of scripting, 3 hours of editing, 1 hour of analytics, and 1 hour of community interaction.

Is the worth it in 2026? The statistics say yes, but with nuance.