Her pictorial capitalizes on the concept of the "natural" beauty, a pervasive myth in Brazilian culture. The styling is minimal, relying on the assumption that the Brazilian female body is inherently "ready" for display. This aligns with the anthropological concept of the "cult of the body" in Brazil, where physical appearance is not merely vanity but a form of social capital and citizenship. Anamara’s physique, toned and curvaceous, is the currency of this realm.
Beyond the visuals, the issue featured an in-depth interview where Anamara discussed the pressures of fame, her experiences inside the Big Brother house, and her transition from the military police to the limelight. She spoke candidly about the "Sexy" experience, noting that she wanted the photos to reflect a woman who was in total control of her image. This narrative of empowerment resonated strongly with the magazine’s readership, making the June 2013 issue one of the top-selling editions of the year. Revista Sexy Brazil - June 2013 -Anamara-
The magazine was launched with several high-profile events in São Paulo, where Anamara personally signed copies for fans. Context of the Era Her pictorial capitalizes on the concept of the