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Similarly, the music industry has weaponized exclusivity differently. While streaming songs are rarely "exclusive" (they exist on all platforms), visual albums (Beyoncé’s Lemonade on Tidal, initially) and concert films (Taylor Swift’s Eras Tour on Disney+) have become exclusive tentpoles.

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As global markets mature, we will see more content produced in India, Nigeria, and South Korea that is exclusive to Western audiences . Squid Game proved that foreign-language exclusives can become the most popular media in America. The next big thing isn't from Hollywood; it's from Seoul or Lagos, locked behind your subscription. Licensed Content As global markets mature, we will

: Threads has emerged as a major text-based conversational layer with over 400 million monthly active users, while LinkedIn has transitioned into a creator hub where video is now the most shared content type. The Role of Streaming & Global Culture : Threads has emerged as a major text-based