Remakes, Repackaging, and Retro: The Political Economy of Nostalgia in Contemporary Bollywood Author: Aswin Punathambekar (University of Michigan) Where to find: South Asian Popular Culture (2010) or his book From Bombay to Bollywood . Why it fits: This paper directly theorizes "repackaging" — how Bollywood takes old film songs, classic dialogue, and past hits, strips them of context, and repackages them as new entertainment (e.g., "The Dirty Picture" repackaging Silk Smitha, or "Om Shanti Om" repackaging 70s cinema).

of classic and successful Bollywood films to capture modern box office gains. 1. Technical "Repack" Management Digital Remastering Pipeline

A hand-picked selection of the most iconic moments from the series.