Mergers, acquisitions, or internal R&D for completely different product lines. The Strategy Institute Key Concepts from the 1965 Text
Surprisingly, the core mechanics of the book hold up. Technology changes, consumer behavior shifts, but the logic of resource allocation does not. ansoff 1965 corporate strategy pdf free
Ansoff introduced the idea that a firm must align its internal capabilities (aggressive, stable, or reactive) with environmental turbulence. This is a nuance lost in modern summaries. consumer behavior shifts