As a style icon, Koel is a top choice for major multinational brands:

What sets Mallick apart from traditional preservationists (like the Library of Congress or the Internet Archive) is the agility and specificity of the work. Where institutions move slowly and deal with broad swaths of history, Mallick focuses on the liminal —the content that exists in a legal and technical gray area.

Beyond the silver screen, Mallick has integrated herself into various media formats: