. While the industry has rebounded from pandemic-era lows—surpassing pre-pandemic film production levels in 2023—it is now being reshaped by streaming dominance, global production hubs, and the rapid integration of artificial intelligence. McKinsey & Company The "Big Five" Major Studios
Often the underdog, Sony uses a unique strategy—licensing its intellectual property (IP) to others (like Disney for Spider-Man) while developing mature or animated hits in-house.
