The digital space in Indonesia is highly active, with YouTube reaching 88% penetration among internet users.
(48M+) lead a market where influencer videos are watched weekly by over 25% of the population.
Here is why you need to pay attention to the "Indonesian Wave."
Moreover, the "Shopertainment" trend (Shopping + Entertainment) is exploding. TikTok Shop has revolutionized popular videos; a 60-second clip can now feature a comedy skit that ends with a link to buy kerupuk (crackers) or a hijab pin. The line between entertainment and e-commerce has vanished.