We are also launching "Big Video Sleep," a 24/7 ambient channel featuring the world’s most expensive hotel lobbies. No talking. Just the sound of marble floors, distant jazz, and the clink of ice in heavy crystal glasses. It is absurd. It is beautiful. It is very, very Big Video.

Don’t blink.

Last month, Big Video livestreamed a "dueling designers" event in Milan. Two houses presented opposing collections simultaneously in the same warehouse. Viewers could toggle between the two stages using a split-screen feature. The comments section became a live courtroom, debating hem lengths and shoulder pads with the ferocity of a political debate.

Despite the solitary nature of mobile viewing, "watch parties" and live-streaming platforms (Twitch) have re-socialized video, making it a communal digital event. 3. Technological Foundations