Furthermore, the algorithm rewards the extreme. Quiet, nuanced, or slow-burn entertainment rarely trends. What trends is conflict, outrage, shock, and absurdity. This has led to a rise in "rage-bait" content—deliberately offensive or stupid videos designed not to entertain, but to enrage, because enragement drives comments, and comments drive the algorithm.
In the old world, studio heads and record labels decided what was trending. Now, the algorithm does. This has flattened the hierarchy.
: These platforms are becoming popular for users who want a mix of news and entertainment in one place, specifically trending Bollywood and sports updates [16]. Managing the Content Journey