. Historically, media was a shared, scheduled experience—families gathered around a radio or television at a specific time. Today, the digital revolution has replaced "appointment viewing" with "on-demand" consumption, fundamentally altering how we relate to information and leisure. The defining characteristic of modern media is personalization
. Historically, media was a shared, scheduled experience—families gathered around a radio or television at a specific time. Today, the digital revolution has replaced "appointment viewing" with "on-demand" consumption, fundamentally altering how we relate to information and leisure. The defining characteristic of modern media is personalization