The premise was simple but daring: eleven "Hot Babes" were challenged to answer deeply personal and controversial questions. Failure to satisfy the host's curiosity led to "outrageous and shocking" physical challenges, all designed to determine who truly deserved the title of the "hottest babe in the land".

What did "Gone Wild" mean in the pre-#MeToo, pre-social media validation era of 2007?

The "VivaBabes" sub-brand featured models, actresses, and reality TV personalities who walked the razor’s edge between mainstream showbiz and midnight cable. "VivaBabes Gone Wild" (VBGW) was their answer to the American Girls Gone Wild franchise, but with a distinctly Southeast Asian flavor of pool parties, resort wear, and "sexy-sentimental" montages.

The film was the final home video installment for the , a popular Filipino pop girl group known for their dance-pop hits and provocative image.