In an era of phishing and malware, users have become savvier. They hover over links before clicking. A random string often signals "potential spam." A clean, custom alias like "kk8989" signals "curated content."
When you manually customize a slug to something structured like "KK8989," the algorithms see consistency. It mimics a branded or internal link, drastically reducing the spam score. Users who switched to structured slugs report a 22% higher inbox delivery rate . bitly kk8989 better