Rot expanded on this concept significantly. He noted that people don't just belong to groups; they compare themselves to reference groups (groups they aspire to join or avoid). This is critical for marketing and therapy.
The is rumored to contain a final, unpublished chapter where Rot responds to these critics. In it, he reportedly writes: “The man who claims he needs no group is like a fish who claims he needs no water. He does not exist; he is only a ghost in a dry pond.” nikola rot psihologija grupa pdf exclusive
The search for is more than a hunt for a file. It is a search for a lost perspective. In a world of polarized political groups, toxic work cultures, and fragile families, Nikola Rot offers a scalpel to dissect why groups fail and how they succeed. Rot expanded on this concept significantly