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A recurring tension emerged: while the Hijab‑Mom’s reinforced aspirational desire, some viewers perceived it as over‑idealised , risking counter‑reactance (Sparks & Shepherd, 1992). Brands must therefore calibrate realism —perhaps by incorporating user‑generated content (UGC) or “behind‑the‑scenes” footage—to sustain credibility. Pesona Mamah Muda Hijabers Cantik Mangga Tobrut - INDO18
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