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: 56% of Gen Z and 43% of millennials find social media content more relevant than traditional TV or movies.

: Advertising revenue overtook consumer spending in 2024 and is expected to grow three times faster through 2029. joymii191130jessicaportmanbemymusexxx link

While TikTok limits click-out links, its entire audio-visual economy is built on linking. A viral sound links back to an artist’s Spotify. A clip from a 2000s rom-com links to a full movie on Amazon Prime. The platform treats popular media as a library of links waiting to be remixed. The "link in bio" has become the most valuable real estate in modern pop culture. : 56% of Gen Z and 43% of