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Clearly outline exactly what the customer needs to do next while taking the risk away from them through guarantees or specific trial offers. Essential Marketing Tools & Resources The infamous "26 steps" usually refer to a
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The infamous "26 steps" usually refer to a 26-email autoresponder sequence. Eben popularized the
: Spend 80% of your time on the activities that generate the most revenue.
Clearly outline exactly what the customer needs to do next while taking the risk away from them through guarantees or specific trial offers. Essential Marketing Tools & Resources
: Use a personal, one-to-one tone to build authentic authority and trust with the reader. Where to Find Free Resources