: Relationship-driven and service-oriented. They build long-term loyalty and rely on referrals.
: The most successful salespeople who have cross-trained to acquire the positive traits of other breeds while operating from their natural strength. Sales = Income
: Singer argues that the ability to sell is the number one skill for any entrepreneur, as without sales, a business cannot survive. The 30-Second Attitude Shift
will only lead to burnout. Success comes from perfecting your natural style.
Singer explicitly states that there is no "best" breed. The Big Dog is not a specific breed; the Big Dog is a fully actualized salesperson who has mastered their own nature.
