During Diwali or Pujo, sons will help their mothers create Augmented Reality (AR) filters. Imagine your mom’s face superimposed on a goddess’s idol, going viral on a reel. That is the next level of devotion meets dopamine.

One evening, as Rohini was preparing dinner in their small kitchen, Karan walked in, his earbuds still plugged in, and announced, "Mom, I got tickets to a Taylor Swift concert!" Rohini's eyes widened in surprise, and she couldn't help but think of the countless times she had listened to Karan's favorite Bollywood soundtracks with him. She smiled, trying to make sense of this new world.

The Indian Mom and Sonmobi trend is having a significant impact on the Indian entertainment industry. Here are some key effects: