However, Puig’s message is not naive optimism. He acknowledges the pain of reinvention—the grief for the old self, the exhaustion of learning, the vulnerability of incompetence. It is a heroic journey that requires courage. In his BBVA engagements, he uses powerful metaphors (often drawn from his surgical experience) of bleeding and healing. He reminds his audience that a butterfly’s struggle to break free of its cocoon is not a design flaw; it is the very process that forces fluid into its wings, enabling it to fly. For BBVA, as for any individual, the struggle of reinventarse —the late nights, the failed sprints, the awkward new roles—is not a sign that transformation has failed. It is the sign that it is working.
Using his analytical skills in reverse, Javier created a "Human Exception Algorithm." He didn't code it; he narrated it. He wrote scenarios, edge cases, and emotional variables that the AI couldn't see. He became the bridge between the machine’s logic and the client’s fear. reinventarse mario alonso puig bbva
For Puig, education is a transformative tool that creates new habits and ways of interacting with the world, giving a deeper meaning to existence. Inversion in Self: However, Puig’s message is not naive optimism
Alonso Puig comienza por redefinir el concepto de crisis. Lejos de la connotación negativa que solemos atribuirle, el médico sugiere que una crisis es, etimológicamente, un momento de discernimiento. Es el punto de inflexión donde el cerebro se ve obligado a salir de sus mapas mentales anticuados. In his BBVA engagements, he uses powerful metaphors
Desde una perspectiva científica, Mario Alonso Puig aporta un argumento biológico a la esperanza: la neuroplasticidad. Durante décadas se creyó que el cerebro adulto era rígido e inmutable. La ciencia moderna demuestra lo contrario: el cerebro puede reconfigurarse, crear nuevas conexiones y aprender a cualquier edad.
El proceso de reinvención en BBVA se ha centrado en varios ejes estratégicos: