Second-hand thrifting ( Barang Bekas ) is a moral and economic necessity turned lifestyle. Flea markets in Jakarta have been rebranded as "Vintage Archives." It is considered cooler to find a 90s NBA jacket in a pile of rags than to buy something new off the rack.
is the most significant trend. Young Indonesians don't just scroll for memes; they shop. Platforms like TikTok Shop and Shopee Live have merged entertainment with instant gratification. A teenager in Surabaya can watch a live stream of a local influencer reviewing halal lip tints, ask a question in Bahasa slang, and have the product delivered via GoJek within hours. Second-hand thrifting ( Barang Bekas ) is a