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Genre diversification also marked the year. While comedies and romances remained popular, there was a visible rise in gritty dramas, socially conscious films, and experiments with noirish crime elements. Music—always central to Punjabi cinema—continued to be a primary driver of reach and memory: songs from 2022 releases became viral fixtures, fueling theatrical attendance and online sharing alike.

Jassi realized that in 2022, the biggest drama wasn't on the screen—it was the one he was about to drive into.